Monday, July 12, 2010


One thing that never clicked in my brain was that the Western and Renaissance painters would use sex to sell, as we use it in advertising today. The Female Gaze, still used today, was something that painters gave the audience the choice of what will happen next. It is seen in many posters for films and advertisements. The Male Gaze is also apparent now on that is aimed primarily to the women but also to the heterosexual men. For example, they would use it in cosmetic ads. The 'Gaze' is intended to excite admiration in the audience to which they would begin to be drawn into the gaze. The face would be a side profile but the eyes are staring out towards the audience to stir some curiosity and wonder. For me, I'm excited to see how the 'Gaze' would be used next.

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